Make complexity legible
Information architecture, navigation, and content models that give fragmented platforms a coherent structure.
CHAD HALSTED / BELLEVUE, WASHINGTON
Clarity for
complex products.
Experience Architect / Behavioral Strategy Consultant
I turn fragmented systems, research, and business requirements into experiences people can understand and use.
SENIOR IC · CONTRACT · CONSULTING
A SELECTION OF WORK
Ideas made useful.
SAVI — Indiana University · 2024–2025
Unifying a community data & analytics platform
A unified approach to finding, exploring, and working with community data.
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Merck · 2020–2022
Digital transformation: bridging trust and innovation
Customer experience strategy for a complex healthcare engagement program.
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Safeco — Liberty Mutual · 2018–2019
Safeco Agent Portal: one best-of-breed experience
Information architecture, content strategy, and interaction design for an insurance agent portal.
Read case studyAmazon · 2014–2015
Amazon Vendor Platform: a roadmap to one system
A clearer experience model for a fragmented set of vendor tools and workflows.
Read case studyHOW I WORK
From the big picture
to the details.
Connect evidence to direction
Research synthesis and facilitation that help teams make informed, testable product decisions.
Stay close to the work
Interaction design, prototypes, design systems, and specifications developed with product and engineering.
ABOUT CHAD
Built on curiosity
and collaboration.
For more than 25 years, I’ve worked across design and digital experience, helping teams understand complex problems and shape useful products.
More about me →ALSO
Makertank is a builder-centered initiative for turning ideas, tools, and relationships into durable systems of action.
White Rock reflects a long-term commitment to real estate, place-based investment, and community-aligned ownership.
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